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Helpful tips for using the Brand Master Source:

• The purpose of this is to act as your reference for all things BRANDING. Plus have it all in one easy spot for when you need to share.
  • Add your branding documents (i.e. logos, headshots), your brands mission, vision, culture and detail your visual guide for digital assets. </aside>

Brand Mission

[Insert your brand’s mission here]

Brand Vision

[Insert your brand’s mission here]

Brand Values

• [Insert your brand’s values here]

Brand Colors

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Helpful tips for choosing your brand colors

• Think about the emotions you want your audience to feel
• Research color theory to understand which colors help to evoke those feelings
• Stick to 2/3 colors for consistency </aside>

Color ID

Color ID

Color ID

Brand Logos

Head/ Brand Shots

Brand Photography Vision Board

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Tips for identifying your brands imagery:

• Think about what you want your ideal audience to FEEL about your brand. To really evoke a connection you need to be able to consistently provide that feeling. To do that:
  • Stick to similar backgrounds, lighting, poses, mannerisms
  • Document your shooting preferences as much as possible because this will make it easier to replicate your content quickly </aside>

Location & Light Checklist

• [ ] Location Color Scheme
  • [ ] Indoor
  • [ ] Outdoor
• [ ] Type of Light
  • [ ] Time of Day

Photo Checklist

• [ ] Type of Camera:
  • [ ] Iphone
    • [ ] Settings
  • [ ] Sony Alpha 5100
    • [ ] Settings

Editing Checklist

• [ ] Editing Tool
  • [ ] Lightroom
    • [ ] Settings/Preset
  • [ ] Tezza
    • [ ] Filters
    • [ ] Settings

Flyer/Graphics

Video References

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